T-Mobile tapped into the Razorfish Emerging Experience team to bring their brand to the next level for their new store in Time Square. As a core member of their design team, along with a larger group assembled, we together created an experience utilizing the latest in technology and design.
I was specifically tasked to lead and design the user interface of the Simple Global Selfie Station. It was imperative to constantly keep the look and feel in check at every technological step.
Razorfish Emerging Experiences Team
With over 2000 square feet of space, we worked with T-Mobile closely to better understand what it was they wanted to communicate to their customer base.
Looping video to promote the experience for visitors walking by.
Bold typography, and an interactive globe at any angle.
To get the right look and feel I used Cinema 4D to map the globe correctly with T-Mobile colors.
Each country containes interactive cards guiding and educating the visitor.