Amgen came to Britelite with a request to help create a memorable experience inside of their main office lobbies in Boston MA. Beautifully large CGI animations depicted hyper real microscopic views of their product "modalities". Controlled by a large interactive display, users were able to swipe and view each modality on the large video wall, each swipe would reveal a new microscopic animation with pertinent information.
UI Design, Creative Direction
Visitors cycle through individual modalities, launching beautiful large format vidoes on the wall.
All eight modalities from the Amgen library were modeled and rendered.
Adjacent to the video wall, using motion detection technology, two columns play testimonial videos as soon as vistors walk up and approach the columns.