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<channel>
	<title>David Paslay</title>
	<link>http://www.davidpaslay.com</link>
	<description>David Paslay</description>
	<pubDate>Fri, 25 Jan 2013 14:24:01 +0000</pubDate>
	<generator>http://www.davidpaslay.com</generator>
	<language>en</language>
	
		
	<item>
		<title>What's your brilliance?</title>
				
		<link>http://davidpaslay.com/What-s-your-brilliance</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/What-s-your-brilliance</comments>

		<pubDate>Fri, 25 Jan 2013 14:24:01 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[intel, tablet, tablet concept. mobile, mobile concept, responsive]]></category>

		<guid isPermaLink="false">4847813</guid>

		<description>&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel1_905.jpg" width="905" height="592" width_o="905" height_o="592" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel1_o.jpg" data-mid="25903989"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel2_905.jpg" width="905" height="722" width_o="905" height_o="722" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel2_o.jpg" data-mid="25903990"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel3_905.jpg" width="905" height="722" width_o="905" height_o="722" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel3_o.jpg" data-mid="25903992"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel4_905.jpg" width="905" height="577" width_o="905" height_o="577" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel4_o.jpg" data-mid="25903993"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel5_905.jpg" width="905" height="577" width_o="905" height_o="577" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel5_o.jpg" data-mid="25903994"  border="0" align="left"/&#62;&#60;img src="http://payload127.cargocollective.com/1/0/12561/4847813/intel6_905.jpg" width="905" height="525" width_o="905" height_o="525" src_o="http://payload127.cargocollective.com/1/0/12561/4847813/intel6_o.jpg" data-mid="25903995"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload127.cargocollective.com/1/0/12561/4847813/prt_1362720953.jpg" />

	</item>
		
		
	<item>
		<title>Meth Project</title>
				
		<link>http://davidpaslay.com/Meth-Project</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Meth-Project</comments>

		<pubDate>Fri, 07 Dec 2012 16:19:45 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[live site]]></category>

		<guid isPermaLink="false">2762606</guid>

		<description>	
		
			
			
			
			
			
			
			
		
		
			
				
					
					
				
			
		
	

Methproject.org is the first comprehensive online source of information for teens about methamphetamines. Catering to the way teens use the web for information, entertainment and social connection, it changes the way teens are talked to about this drug epidemic. It provides rich content including perspectives from addicts, medical experts, friends, and families of addicts. It’s a thorough, rich presentation of the effects and consequences of meth use with animations, illustrations, audio stories, real text stories, interactive tools, image galleries, polls, quizzes and more.

I was tasked to design informative interactive facts, user gallery pages, and most importantly creating the main web template that expanded to 150 unique pages. 

See Methproject.org
See the Communication Arts Webpick of the Week article

Role: Design, Art Direction</description>
		
		<excerpt> Methproject.org is the first comprehensive online source of information for teens about methamphetamines. Catering to the way teens use the web for information,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload23.cargocollective.com/1/0/12561/2762606/prt_1362720919.jpg" />

	</item>
		
		
	<item>
		<title>BRU Architects</title>
				
		<link>http://davidpaslay.com/BRU-Architects</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/BRU-Architects</comments>

		<pubDate>Fri, 07 Dec 2012 01:24:08 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[live web site, flash]]></category>

		<guid isPermaLink="false">4568445</guid>

		<description>&#60;img src="http://payload113.cargocollective.com/1/0/12561/4568445/1_905.jpg" width="905" height="605" width_o="905" height_o="605" src_o="http://payload113.cargocollective.com/1/0/12561/4568445/1_o.jpg" data-mid="24287946"  border="0" align="left"/&#62; &#60;img src="http://payload113.cargocollective.com/1/0/12561/4568445/2_905.jpg" width="905" height="605" width_o="905" height_o="605" src_o="http://payload113.cargocollective.com/1/0/12561/4568445/2_o.jpg" data-mid="24287948"  border="0" align="left"/&#62; &#60;img src="http://payload113.cargocollective.com/1/0/12561/4568445/3_905.jpg" width="905" height="605" width_o="905" height_o="605" src_o="http://payload113.cargocollective.com/1/0/12561/4568445/3_o.jpg" data-mid="24287951"  border="0" align="left"/&#62;  
BRU Architects came to me for a complete website redesign. Tasked to design and build the site in Flash myself, I needed to keep the professional tone the firm stood by. The goal I had in mind was to create a seamless web experience by using simple shapes and animation that presented their case studies built around a minimal "less is more" design style. What I ended up with was a solution that not only supported the firms contemporary philosophy, but entertaining as well.

Launch site</description>
		
		<excerpt>     BRU Architects came to me for a complete website redesign. Tasked to design and build the site in Flash myself, I needed to keep the professional tone the firm...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload113.cargocollective.com/1/0/12561/4568445/prt_1354863878.jpg" />

	</item>
		
		
	<item>
		<title>Instagram Favs</title>
				
		<link>http://davidpaslay.com/Instagram-Favs</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Instagram-Favs</comments>

		<pubDate>Thu, 22 Nov 2012 10:59:15 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">4484506</guid>

		<description>&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/9af7db06c16411e1a92a1231381b6f02_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/9af7db06c16411e1a92a1231381b6f02_7_o.jpeg" data-mid="23799030"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/4c0eef2cb66311e19894123138140d8c_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/4c0eef2cb66311e19894123138140d8c_7_o.jpeg" data-mid="23799022"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/5e150f30b72611e1b9f1123138140926_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/5e150f30b72611e1b9f1123138140926_7_o.jpeg" data-mid="23799024"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/6db6eacae3fa11e1a2ce22000a1c86dc_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/6db6eacae3fa11e1a2ce22000a1c86dc_7_o.jpeg" data-mid="23799026"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/6ff5fc78e95311e1876222000a1de29f_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/6ff5fc78e95311e1876222000a1de29f_7_o.jpeg" data-mid="23799027"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/7e091274d5cf11e1b03f123138104623_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/7e091274d5cf11e1b03f123138104623_7_o.jpeg" data-mid="23799028"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/21a3b1b0f49c11e19cc822000a1e8867_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/21a3b1b0f49c11e19cc822000a1e8867_7_o.jpeg" data-mid="23799033"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/57b2f118f49b11e1bf8b22000a1e8b2b_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/57b2f118f49b11e1bf8b22000a1e8b2b_7_o.jpeg" data-mid="23799034"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/64ad92a4c32911e19894123138140d8c_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/64ad92a4c32911e19894123138140d8c_7_o.jpeg" data-mid="23799036"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/67d65060c86a11e1a38422000a1c8933_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/67d65060c86a11e1a38422000a1c8933_7_o.jpeg" data-mid="23799037"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/70badbc0af7811e1abd612313810100a_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/70badbc0af7811e1abd612313810100a_7_o.jpeg" data-mid="23799042"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/77a94bc6ed6011e1baac22000a1cddc4_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/77a94bc6ed6011e1baac22000a1cddc4_7_o.jpeg" data-mid="23799044"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/87f97996f49b11e1b13b22000a1e9e60_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/87f97996f49b11e1b13b22000a1e9e60_7_o.jpeg" data-mid="23799046"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/92a227fcc88711e1a94522000a1e8aaf_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/92a227fcc88711e1a94522000a1e8aaf_7_o.jpeg" data-mid="23799048"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/0870d686add011e1abd612313810100a_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/0870d686add011e1abd612313810100a_7_o.jpeg" data-mid="23799049"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/879a2436cc8811e1a94522000a1e8aaf_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/879a2436cc8811e1a94522000a1e8aaf_7_o.jpeg" data-mid="23799052"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/1602df16c88711e1a39b1231381b7ba1_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/1602df16c88711e1a39b1231381b7ba1_7_o.jpeg" data-mid="23799054"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/19257ffcd46511e1a94522000a1e8aaf_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/19257ffcd46511e1a94522000a1e8aaf_7_o.jpeg" data-mid="23799057"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/20111c10cc8911e1bf341231380f8a12_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/20111c10cc8911e1bf341231380f8a12_7_o.jpeg" data-mid="23799059"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/43331be2b35e11e1abb01231382049c1_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/43331be2b35e11e1abb01231382049c1_7_o.jpeg" data-mid="23799060"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/357662d6e8d611e1aee522000a1e8a5f_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/357662d6e8d611e1aee522000a1e8a5f_7_o.jpeg" data-mid="23799063"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/a4c41a06c22611e18bb812313804a181_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/a4c41a06c22611e18bb812313804a181_7_o.jpeg" data-mid="23799065"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/a7d5b7a0bd7011e18bb812313804a181_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/a7d5b7a0bd7011e18bb812313804a181_7_o.jpeg" data-mid="23799068"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/acb01a16ad2d11e180d51231380fcd7e_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/acb01a16ad2d11e180d51231380fcd7e_7_o.jpeg" data-mid="23799073"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/b7dcf088b35111e1b2fe1231380205bf_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/b7dcf088b35111e1b2fe1231380205bf_7_o.jpeg" data-mid="23799075"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/bed049eab0df11e18cf91231380fd29b_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/bed049eab0df11e18cf91231380fd29b_7_o.jpeg" data-mid="23799077"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/d976a7b8e99111e1a74f1231380fcc36_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/d976a7b8e99111e1a74f1231380fcc36_7_o.jpeg" data-mid="23799078"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/dd6e3a2ee99211e1876222000a1de29f_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/dd6e3a2ee99211e1876222000a1de29f_7_o.jpeg" data-mid="23799079"  border="0" align="left"/&#62;&#60;img src="http://payload109.cargocollective.com/1/0/12561/4484506/ffb0d452f49b11e19a9c22000a1e8b99_7.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload109.cargocollective.com/1/0/12561/4484506/ffb0d452f49b11e19a9c22000a1e8b99_7_o.jpeg" data-mid="23799082"  border="0" align="left"/&#62;
Follow me on Instagram</description>
		
		<excerpt> Follow me on Instagram</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload109.cargocollective.com/1/0/12561/4484506/prt_1353689720.jpg" />

	</item>
		
		
	<item>
		<title>Naked Juice</title>
				
		<link>http://davidpaslay.com/Naked-Juice</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Naked-Juice</comments>

		<pubDate>Sat, 17 Nov 2012 10:50:06 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[web concept]]></category>

		<guid isPermaLink="false">4453372</guid>

		<description>&#60;img src="http://payload107.cargocollective.com/1/0/12561/4453372/naked1_905.jpg" width="905" height="592" width_o="905" height_o="592" src_o="http://payload107.cargocollective.com/1/0/12561/4453372/naked1_o.jpg" data-mid="23618513"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/12561/4453372/naked2_905.jpg" width="905" height="592" width_o="905" height_o="592" src_o="http://payload107.cargocollective.com/1/0/12561/4453372/naked2_o.jpg" data-mid="23618511"  border="0" align="left"/&#62;&#60;img src="http://payload107.cargocollective.com/1/0/12561/4453372/naked3_905.jpg" width="905" height="592" width_o="905" height_o="592" src_o="http://payload107.cargocollective.com/1/0/12561/4453372/naked3_o.jpg" data-mid="23618509"  border="0" align="left"/&#62;

Naked Juice came to Organic in an effort to bring their current brand into 2012. With zero client feedback as to what they were looking for, I took this as a best case scenario creative challenge. Since Naked Juice had a clientele of your typical "Whole Foods" customer, I came up with an idea of mixing inspired work from 80s fantasy art and ingredients used in Naked juice. 

Set in a browser, the journey involves a miniature interactive rotating world of euphoria. "Deeds" are planted by visitors who want to express something that happened to them in a real world experience. As each deed is planted, a coupon is generated and a reward is granted.

Role: Lead Designer / Art Director

</description>
		
		<excerpt>  Naked Juice came to Organic in an effort to bring their current brand into 2012. With zero client feedback as to what they were looking for, I took this as a best...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload107.cargocollective.com/1/0/12561/4453372/prt_1362720872.jpg" />

	</item>
		
		
	<item>
		<title>Toyota Augmented Reality</title>
				
		<link>http://davidpaslay.com/Toyota-Augmented-Reality</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Toyota-Augmented-Reality</comments>

		<pubDate>Thu, 09 Aug 2012 18:34:18 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[tablet, tablet concept]]></category>

		<guid isPermaLink="false">3892681</guid>

		<description>&#60;img src="http://payload79.cargocollective.com/1/0/12561/3892681/toyota_0000_Layer Comp 1_905.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload79.cargocollective.com/1/0/12561/3892681/toyota_0000_Layer Comp 1_o.jpg" data-mid="20762482"  border="0" align="left"/&#62;&#60;img src="http://payload79.cargocollective.com/1/0/12561/3892681/toyota_0001_Layer Comp 2_905.jpg" width="905" height="609" width_o="905" height_o="609" src_o="http://payload79.cargocollective.com/1/0/12561/3892681/toyota_0001_Layer Comp 2_o.jpg" data-mid="20762487"  border="0" align="left"/&#62;
Tasked with designing an augmented reality experience from a quick doodle, the concept behind this Toyota iPad app was fairly simple and effective. Dealership sales representatives would use an iPad on the sales floor by handing it to customers and allowing them to hold it up in front of a car. In doing so, the customer would then walk around the car, receive real-time infographics, and be able to tap a highlighted box which would then reveal additional information about the cars engine, airbags, etc.

Role: Lead Designer</description>
		
		<excerpt> Tasked with designing an augmented reality experience from a quick doodle, the concept behind this Toyota iPad app was fairly simple and effective. Dealership...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload79.cargocollective.com/1/0/12561/3892681/prt_1344555184.jpg" />

	</item>
		
		
	<item>
		<title>Hilton Worldwide</title>
				
		<link>http://davidpaslay.com/Hilton-Worldwide-2</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Hilton-Worldwide-2</comments>

		<pubDate>Tue, 07 Aug 2012 11:52:01 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[hilton, web concept]]></category>

		<guid isPermaLink="false">3875048</guid>

		<description>&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875048/_0000_Layer Comp 1_905.jpg" width="905" height="713" width_o="905" height_o="713" src_o="http://payload78.cargocollective.com/1/0/12561/3875048/_0000_Layer Comp 1_o.jpg" data-mid="20761997"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875048/_0001_Layer Comp 2_905.jpg" width="905" height="713" width_o="905" height_o="713" src_o="http://payload78.cargocollective.com/1/0/12561/3875048/_0001_Layer Comp 2_o.jpg" data-mid="20761999"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875048/_0002_Layer Comp 3_905.jpg" width="905" height="713" width_o="905" height_o="713" src_o="http://payload78.cargocollective.com/1/0/12561/3875048/_0002_Layer Comp 3_o.jpg" data-mid="20762001"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875048/_0003_Layer Comp 4_905.jpg" width="905" height="713" width_o="905" height_o="713" src_o="http://payload78.cargocollective.com/1/0/12561/3875048/_0003_Layer Comp 4_o.jpg" data-mid="20762004"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875048/_0004_Layer Comp 5_905.jpg" width="905" height="713" width_o="905" height_o="713" src_o="http://payload78.cargocollective.com/1/0/12561/3875048/_0004_Layer Comp 5_o.jpg" data-mid="20762005"  border="0" align="left"/&#62;
Specifically a corporate site designed for Hiltons Investors and Developers, Hilton Worldwide allowed rapid access to valuable content eliminating any flash for a timeless experience. I ended up highlighting key content for key visitors but also took advantage of designing a site around the brands core business philosophy, "hospitality and warmth". Using photography as a key element, I was able to integrate the brands required "ring" element in a more contemporary fashion than previously being used in their branding guidelines.

Role: Lead Designer, Art Director, UX</description>
		
		<excerpt> Specifically a corporate site designed for Hiltons Investors and Developers, Hilton Worldwide allowed rapid access to valuable content eliminating any flash for a...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload78.cargocollective.com/1/0/12561/3875048/prt_1344358242.jpg" />

	</item>
		
		
	<item>
		<title>The eBay Jubilator 3000</title>
				
		<link>http://davidpaslay.com/The-eBay-Jubilator-3000</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/The-eBay-Jubilator-3000</comments>

		<pubDate>Mon, 06 Aug 2012 18:43:27 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[web concept]]></category>

		<guid isPermaLink="false">3875006</guid>

		<description>&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875006/imac-eby_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload78.cargocollective.com/1/0/12561/3875006/imac-eby_o.jpg" data-mid="24294024"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875006/a_905.jpg" width="905" height="573" width_o="905" height_o="573" src_o="http://payload78.cargocollective.com/1/0/12561/3875006/a_o.jpg" data-mid="20784284"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875006/b_905.jpg" width="905" height="573" width_o="905" height_o="573" src_o="http://payload78.cargocollective.com/1/0/12561/3875006/b_o.jpg" data-mid="20784280"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875006/c_905.jpg" width="905" height="573" width_o="905" height_o="573" src_o="http://payload78.cargocollective.com/1/0/12561/3875006/c_o.jpg" data-mid="20784273"  border="0" align="left"/&#62;&#60;img src="http://payload78.cargocollective.com/1/0/12561/3875006/d_905.jpg" width="905" height="573" width_o="905" height_o="573" src_o="http://payload78.cargocollective.com/1/0/12561/3875006/d_o.jpg" data-mid="20784265"  border="0" align="left"/&#62;
Ebay came to Organic in search of a digital experience. To answer their request, we came up with The Jubilator 3000, the "Ultimate Measure of Holiday Spirit". Users explore the holiday tree, contribute to the global user generated energy booster at top, and it was then electrified by a joint effort from everyone involved. Whether you were buying holiday cards, collecting matchbox cars, or listening to a song on Pandora, as long as you were one of the thousand ebay members of the Jubilator 3000, you were contributing to specials and deals for everyone to enjoy.

Role: Lead Designer</description>
		
		<excerpt> Ebay came to Organic in search of a digital experience. To answer their request, we came up with The Jubilator 3000, the "Ultimate Measure of Holiday Spirit"....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload78.cargocollective.com/1/0/12561/3875006/prt_1362720897.jpg" />

	</item>
		
		
	<item>
		<title>Museum of the African Diaspora</title>
				
		<link>http://davidpaslay.com/Museum-of-the-African-Diaspora-1</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Museum-of-the-African-Diaspora-1</comments>

		<pubDate>Thu, 08 Dec 2011 15:48:14 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[moad, web concept]]></category>

		<guid isPermaLink="false">2429268</guid>

		<description>&#60;img src="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0000_about_o_905.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0000_about_o_o.jpg" data-mid="20786555"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0001_add-1_o_905.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0001_add-1_o_o.jpg" data-mid="20786553"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0002_add-2_o_905.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0002_add-2_o_o.jpg" data-mid="20786551"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0004_hip-hop_o_905.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0004_hip-hop_o_o.jpg" data-mid="20786549"  border="0" align="left"/&#62;&#60;img src="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0006_angela-davis_o_905.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload6.cargocollective.com/1/0/12561/2429268/new4_0006_angela-davis_o_o.jpg" data-mid="20786546"  border="0" align="left"/&#62;
The Museum of the African Diaspora (MoAD) is a San Francisco based nonprofit Museum in the center of downtown San Francisco. The purpose is to bring people of all ages, ethnicities and backgrounds together so they can enjoy, study and appreciate, through enriching exhibitions, public and educational programs. A major theme for Moad revolves around the term "Diaspora". Diaspora is the movement, migration, or scattering of people away from an established or ancestral homeland. 

In this first direction, I took the term diaspora and came up with a way to personalize a visitors experience by allowing them to contribute to visual "arches" that trace a path all the way back to Africa, where we all essentially came from during the evolution of man. Using an interactive information design approach to the site, it allowed a fun, simple, and visually organized center piece for the museum.

Role: Lead Designer, Art Director, User Experience Designer</description>
		
		<excerpt> The Museum of the African Diaspora (MoAD) is a San Francisco based nonprofit Museum in the center of downtown San Francisco. The purpose is to bring people of all...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/12561/2429268/prt_1323380872.jpg" />

	</item>
		
		
	<item>
		<title>Intel Product Selector</title>
				
		<link>http://davidpaslay.com/Intel-Product-Selector</link>

		<comments>http://davidpaslay.com/following/davidpaslay.com/Intel-Product-Selector</comments>

		<pubDate>Wed, 30 Nov 2011 19:06:19 +0000</pubDate>

		<dc:creator>David Paslay</dc:creator>
		
		<category><![CDATA[live web site, intel]]></category>

		<guid isPermaLink="false">2390170</guid>

		<description>&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0000_Layer Comp 1_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0000_Layer Comp 1_o.jpg" data-mid="20852582"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0001_Layer Comp 2_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0001_Layer Comp 2_o.jpg" data-mid="20852584"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0002_Layer Comp 3_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0002_Layer Comp 3_o.jpg" data-mid="20852585"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0003_Layer Comp 4_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0003_Layer Comp 4_o.jpg" data-mid="20852587"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0004_Layer Comp 5_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0004_Layer Comp 5_o.jpg" data-mid="20852588"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0005_Layer Comp 6_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0005_Layer Comp 6_o.jpg" data-mid="20852589"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0006_Layer Comp 7_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0006_Layer Comp 7_o.jpg" data-mid="20852590"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0007_Layer Comp 8_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0007_Layer Comp 8_o.jpg" data-mid="20852591"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0008_Layer Comp 9_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0008_Layer Comp 9_o.jpg" data-mid="20852592"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0009_Layer Comp 10_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0009_Layer Comp 10_o.jpg" data-mid="20852594"  border="0" align="left"/&#62;&#60;img src="http://payload4.cargocollective.com/1/0/12561/2390170/_0010_Layer Comp 11_905.jpg" width="905" height="665" width_o="905" height_o="665" src_o="http://payload4.cargocollective.com/1/0/12561/2390170/_0010_Layer Comp 11_o.jpg" data-mid="20852595"  border="0" align="left"/&#62;
In order for Intel to connect and build solid relationships with their retail partners, they decided a "brandless" online PC product selector was the first step. The purpose was intended to balance out the retailer Intel relationship by not forcing the Intel brand on consumers who might raise questions about the purpose of the module. This product selector allowed potential PC buyers who are visiting sites like Best Buy or Fry's an opportunity to use this guide as a basis for selecting the right PC. The goal for this design was to allow a scaleable solution for sections using a 3 step guided experience. As each step expands and contracts, the user receives immediate results that match their buying needs. 

View site &#62; (password upon request)

Role: Lead Designer, Art Director, UX</description>
		
		<excerpt> In order for Intel to connect and build solid relationships with their retail partners, they decided a "brandless" online PC product selector was the first step....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload4.cargocollective.com/1/0/12561/2390170/prt_1322768153.jpg" />

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